WIN WIN

MEDIA | PR | CREATIVE

Games launch.
Audiences are earned.

Media, PR and creative for video game publishers and studios. Launch campaigns, always-on support and UK and European market entry, joined up around one commercial objective.

Publishers, studios and partners

Good company to keep.

  • SNK
  • Cygames
  • Bandai Namco Entertainment
  • Warner Bros. Games
  • The Pokémon Company International
  • NACON
  • FromSoftware
  • Rocksteady Studios
  • CD PROJEKT RED
  • Koei Tecmo Games
  • Codemasters
  • Rockstar Games
  • Avalanche Studios
  • Slightly Mad Studios
  • Telltale Games
  • Rising Star Games
  • PQube
  • Wired Productions
  • Sony Pictures
  • Universal
  • HBO
  • FOX Networks Group
  • Aardman

Games we have helped launch and grow

  • Fatal Fury: City of the Wolves
  • Elden Ring
  • Granblue Fantasy: Relink
  • Cyberpunk 2077
  • Umamusume: Pretty Derby
  • The Witcher 3: Wild Hunt
  • Tekken 7
  • Dark Souls III
  • RoboCop: Rogue City
  • Dying Light 2 Stay Human
  • Pac-Man
  • Destiny 2
  • Test Drive Unlimited Solar Crown
  • Batman: Arkham Knight
  • Little Nightmares II
  • Mortal Kombat 11
  • Final Fantasy XV
  • Granblue Fantasy Versus: Rising
  • Hitman 2
  • Dragon Ball Z
  • C-Smash VRS
  • LEGO Star Wars: The Force Awakens
  • PUBG: Battlegrounds
  • Demon's Souls
  • Mafia III
  • Sid Meier's Civilization V
  • Back 4 Blood
  • The Outlast Trials
  • NBA 2K17
  • LEGO DC Super-Villains
  • Steelrising
  • Scribblenauts Showdown
  • Saints Row: The Third
  • Darksiders II
  • Blair Witch
  • Ghostbusters: The Video Game
  • The Matrix
  • Star Trek
  • Driv3r
  • Dark Souls
  • Dark Souls II
  • Test Drive Unlimited
  • The Fast and the Furious

Our point of view

A launch is a moment.
Building an audience takes longer.

Great games no longer win on quality alone. They win attention, build communities and create conversation. Publishers now compete for cultural relevance long before launch day.

Publishers rarely come to us asking for PR. They come with commercial goals: wishlists, pre-orders, players and reviews. We build the launch around that goal and keep the audience after day one.

How we work

What we do

Three ways in.
One joined-up launch.

Bring us a single discipline or the whole campaign. Either way, it is planned around your game, your players and your commercial goals.

Media

Strategic planning and buying across TV, out of home, digital, social and gaming platforms, with direct media owner relationships. Built around your players.

  • Audience strategy
  • Planning and buying
  • Paid social and search
  • Gaming and first-party platforms
  • Performance marketing

PR & Communications

Give people a reason to talk about your game. Press office, media relations, creators and events across the UK, Europe and the Middle East.

  • Media relations and press office
  • Creator and influencer partnerships
  • Launch events and activations
  • Awards campaigns
  • Local-market communications

Creative & Production

Campaign ideas and the assets to deliver them. From live-action trailers and branded content to ongoing design, adapted for each placement.

  • Campaign concepts
  • Trailers and live action
  • Social creative
  • Ongoing design
  • Localisation and versioning

Market entry & representation

For Asian publishers entering the UK and Europe: a specialist offer drawing on all three services, from local positioning to launch.

Talk to us

Featured work

Launches players
remember.

The team

Specialist people.
A connected team.

Senior specialists across media, PR and creative, working as one team on your launch.

Meet the whole team
  • Laurence Bray

    Managing Partner

  • Mat Bowden

    Head of Paid Media

  • Conor Boru

    Head of Branded Content

  • Leah Dunbar Lewis

    Media Strategist & Planner

  • Ziyi Cao

    Content Designer

  • Lee Kirton

    Non-Executive Director

FAQ

Questions publishers ask.

What does WIN WIN do?

WIN WIN is a games marketing agency. We provide media planning and buying, PR and communications, and creative and production for video game publishers and studios, from launch campaigns to always-on support.

Which markets do you cover?

We run campaigns across the UK, Europe and the Middle East, and offer a specialist market-entry service for Asian publishers launching in the UK and Europe.

Which publishers have you worked with?

Clients include SNK, Cygames, Bandai Namco Entertainment, FromSoftware, Warner Bros., NACON, The Pokémon Company International and Wired Productions, with campaigns for titles such as Elden Ring, Fatal Fury: City of the Wolves, Granblue Fantasy: Relink and Batman: Arkham Knight.

Which advertising platforms do you work with?

TV: linear, BVOD, connected and addressable TV, with Clearcast approval handled in house. Audio: broadcast radio, Spotify and wider digital audio. Out of home: traditional and digital OOH, including London and TfL inventory. Digital: Google and YouTube, Meta (Facebook and Instagram), TikTok, Twitch, Amazon Ads and PlayStation Network. Every channel is planned alongside PR, creator partnerships and store pages.

Can we hire you for one discipline rather than a full campaign?

Yes. You can bring us a single discipline, such as PR or media buying, or the whole campaign. Either way, the work is planned around your game, your players and your commercial goals.

How do we start a conversation?

Email hello@wwldn.com with the title, the markets you want to reach and your release timing. No formal brief is needed to start.

Contact

Ready to build
what’s next?

A new title, a new territory or a new chapter for a game you already love. We’d like to hear what you’re launching.

Studio
86-90 Paul Street, 3rd Floor
London EC2A 4NE
Discuss a launch