Cygames / Europe (EFIGS)
Granblue Fantasy: Relink
PR / Events / Content
The challenge
Cygames was launching its first console titles in the West with no existing brand equity in the region. The job was to introduce the Granblue Fantasy franchise to Europe and turn an unfamiliar IP into a genuine launch event.
What we did
A campaign built on first-hand experience. Private demos and trade show activations put key media hands-on ahead of launch, while a flagship video asset broke the game down for core audiences and made an unfamiliar franchise feel accessible from the outset.
Ready to build
what’s next?
A new title, a new territory or the next chapter of an existing game.
Get in touch