Cygames
Umamusume: Pretty Derby
PR / Awards
The challenge
A huge brand in Japan that needed recognition and credibility for its Summer 2025 Western launch on Steam and mobile.
What we did
A full PR launch campaign with coordinated interviews and steady coverage across gaming outlets, followed by a targeted awards pitch to The Game Awards jury.
Ready to build
what’s next?
A new title, a new territory or the next chapter of an existing game.
Get in touch