FromSoftware / Bandai Namco Entertainment
Elden Ring
Reviews / Activations / OOH
The challenge
Achieve widespread recognition for Elden Ring through a focused mainstream reviews and creative activations campaign.
What we did
A mainstream reviews programme alongside creative activations: an Elden Lord and Lady competition with Highland Titles, giving 100 winners the title and a plot of land on the Glencoe Estate in Scotland; limited-edition press kits with a full-size Elden Ring sword; a London bus wrap; a Piccadilly Circus campaign in launch week; and 250 limited-edition posters gifted to key creators and media.
Ready to build
what’s next?
A new title, a new territory or the next chapter of an existing game.
Get in touch