Bandai Namco
Bandai Namco Cross Store
Launch / Events / Media
The challenge
Launch a new retail brand and drive national consumer awareness for the first Bandai Namco Cross Store outside Japan, while boosting footfall to stores and amusement spaces nationwide.
What we did
A full launch event and a supporting research project on Japanese culture in the UK, including a VIP launch for 100+ creators. A multi-channel programme across press office, influencers, broadcast, events, creative, production, social and media buying, with ongoing support for Cross Store, brand stores and NAMCO Funscape.
Ready to build
what’s next?
A new title, a new territory or the next chapter of an existing game.
Get in touch