Bandai Namco
Tamagotchi
PR / Social / Retail
The challenge
Reintroduce an icon of the 90s worldwide and promote the first official Tamagotchi Shop outside Japan, at Bandai Namco Cross Store in Camden.
What we did
A consumer survey, a Bandai interview and store visit, influencer activity and hundreds of social posts across Instagram, TikTok and Facebook.
Ready to build
what’s next?
A new title, a new territory or the next chapter of an existing game.
Get in touch