Bandai Namco Amusement Europe
The Gundam Base London
Events / Influencers
The challenge
For Gunpla's 45th anniversary, deliver a pre-opening event for the UK's first Gundam Base in London, part of The Gundam Base Pop-Up World Tour 2025, raising awareness among model kit and hobby craft influencers and fans.
What we did
Three sessions on 4 September 2025 for influencers and fans from the model kit and hobby community, who shared the event on their own channels. A life-size RX-78 model formed the centrepiece, alongside the store's exclusive and limited-edition products.
Ready to build
what’s next?
A new title, a new territory or the next chapter of an existing game.
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