Bandai Namco Entertainment
The Dark Pictures: House of Ashes
PR / Exclusive reveal / Seeding
The challenge
Make the announcement and launch of the third Dark Pictures Anthology title cut through with games and entertainment media.
What we did
Secured a 24-hour exclusive trailer placement with IGN across its website, Twitter and Facebook. Halloween-inspired movie-night hampers were seeded with key media and creators for launch week.
Ready to build
what’s next?
A new title, a new territory or the next chapter of an existing game.
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