Sony Pictures / Bandai Namco Entertainment
Fast & Furious Crossroads
Event / Creator partnership
The challenge
Launch Fast & Furious Crossroads with a moment big enough for motoring and gaming audiences, at the height of lockdown restrictions.
What we did
Partnered with car customiser and YouTube star Yiannimize on a socially distanced drive-in with over £20m of supercars. The event closed a YouTube series that unveiled a wrapped Nissan GT-R and showcased the game to media, creators and the motoring world.
Ready to build
what’s next?
A new title, a new territory or the next chapter of an existing game.
Get in touch