FromSoftware / Bandai Namco Entertainment
Dark Souls II
Events / Social / PR
The challenge
Introduce the cult Dark Souls series to the UK mainstream through press, events and a social presence.
What we did
An immersive press event at St Andrew's Crypt, Holborn, with hands-on play and interviews with the developers and voice actor Peter Serafinowicz. On social, @DarkSoulsKnight: a super-fan in handmade armour touring London landmarks, shared in step with the news agenda.
Ready to build
what’s next?
A new title, a new territory or the next chapter of an existing game.
Get in touch